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Email advertising is a manifestation of direct showcasing which uses email as a method for conveying business or raising money messages to a group of people. In its broadest sense, each email sent to a potential or current client could be considered email showcasing. Notwithstanding, the term is normally used to allude to:

  1. sending email messages with the motivation behind improving the relationship of a dealer with its present or past clients, to empower client dependability and rehash business,
  2. Sending email messages with the motivation behind gaining new clients or persuading current clients to buy something quickly,
  3. adding ads to email messages sent by different organizations to their clients, and
  4. sending email messages over the Internet, as email did and does exist outside the Internet (e.g., network email and FIDO).

Why is email marketing so popular?

Email marketing is so popular because:-

  • sending email is much cheaper than most other forms of communication.
  • email lets you deliver your message to the people (unlike a website, where the people have to come to your message)
  • email marketing has proven very successful for those who do it right.
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